Arslan
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Blog

Notes from live campaigns.

Write-ups on SEO, paid media, marketplace growth and lead generation, drawn from the accounts I actually run rather than from theory. Every post links back to the case study behind it.

How to Grow Both Sides of a Marketplace at Once
29 Aug 2026 8 min read

How to Grow Both Sides of a Marketplace at Once

A marketplace has two customers who want completely different things. Running one campaign at both is why most of them stall. Here is the two-system approach that took AskAVet to 3,000+ vets and 9,000+ subscribers.
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The P-Max Playbook Behind £3.8M in Ecommerce Sales
24 Jul 2026 9 min read

The P-Max Playbook Behind £3.8M in Ecommerce Sales

Performance Max is either the best thing in your account or an expensive black box. Across four brands it produced £3.8M in sales. The difference comes down to what you feed it.
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What Almost 40,000 Leads Taught Me About Cost Per Lead
27 Jun 2026 7 min read

What Almost 40,000 Leads Taught Me About Cost Per Lead

Cost per lead is the most quoted and least useful number in marketing. Three campaigns in three countries, at wildly different costs per lead, explain why.
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Getting Trial to Paid Conversion to 43.92%
22 May 2026 6 min read

Getting Trial to Paid Conversion to 43.92%

Most subscription products convert somewhere in the teens. Getting to 43.92% had almost nothing to do with the ads and everything to do with the first seven days.
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Selling in Three Places at Once Without Losing the Plot
18 Apr 2026 7 min read

Selling in Three Places at Once Without Losing the Plot

Amazon, TikTok Shop and your own Shopify store all want different things. Treating them as one system, rather than three teams, is what moved the numbers.
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How ZüriClean Quadrupled Their Leads by Switching from Ads to SEO (with ROI Breakdown)
1 May 2025 8 min read

How ZüriClean Quadrupled Their Leads by Switching from Ads to SEO (with ROI Breakdown)

ZüriClean was spending over 3,000 CHF a month on ads for around 19 leads. With 800 CHF in SEO they generated 83 leads organically. Here is the full breakdown.
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